Texts for your hotel website: How do I write it for my customer?
Captivating texts for your hotel website. But how?
Don't worry, you don't have to be a Goethe to write convincing texts for your hotel website. The main thing is to stay true to yourself, write authentically and in a style that matches the style of your hotel. Here are a few tips:
Tip 1: Authentically write what the matter is
You're not doing yourself or potential guests any favors if you promise something in your texts that your hotel can't deliver. If, for example, you have a rather simple and functional hotel, it is of little use to rave about the tasteful design and above-average comfort. If you have a fitness bike in the basement, don't make yourself a "wellness hotel" in the text. In short:
Emphasize your strengths and don't try to gloss over your weaknesses.
Tip 2:
Write for your target group
Your hotel will never be able to please all guests. That's why your texts shouldn't try to do that. The best thing to do when writing is simply to have your
regular guests
in mind when writing. Think about what they would like to read about your hotel and how you would write to them personally. In doing so, you can
address readers directly. Whether you use the first or last name is a matter of taste. Above all, however, it must
style of your company
style. If you address your guests as you in the house - then do the same in your texts. If you are more likely to be correct, stick to you and Athenian.
Tip 3: Keep it short
There is certainly an infinite amount to tell about your hotel. And once you start writing, you're sure to think of one thing after another that you could tell a potential guest.
Don't do it. After all, your website is not bedtime reading, it's designed to persuade people to book a room. It's best to make a checklist of facts that should definitely be mentioned on the website
shoulds. These are mainly the things that
encourage guests to book and that set you apart from other hotels. Then, cross out the list again self-critically. What remains is the content roadmap for your texts.
Tip 4: Write vividly and narratively
If you want your texts to be read, give them the character of little stories. Take your readers on a journey of thought and address them as if you were writing them a personal letter to them. Keep them on their toes and make them think, for example by asking them "rhetorical" questions questions. For example, don't write: "Our hotel is conveniently located within walking distance of the train station". Instead, write: "How far can your hotel be from the station? Is 200 meters okay?"
Or write "To taste all the delicacies on our breakfast buffet, you would probably have to stay 14 days. We wouldn't mind." and not "Enjoy the variety of our extensive breakfast buffet!" The principle is clear, isn't it?
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