Increasing turnover through online voucher sales in the hotel industry
Seems good, is good - for more turnover and profit!
What is more lucrative than a hotel guest who pays the full price without discount and commission long in advance? Answer: a voucher buyer. Sounds strange? But it's easy to understand with a little thought!
Vouchers as popular gifts
What, Christmas again? Valentine's Day? Birthday? When it comes to gifts for loved ones, vouchers for hotel accommodation or restaurant visits are becoming increasingly popular.
growing in popularity. Hotels that want to earn money here should have a well-functioning and
and easy to use
voucher store into their website.
Voucher type determines the tax
There are various providers on the market that offer voucher shop solutions
especially for the hotel
and gastronomy and offer not only the sale and handling, but also the
sales tax treatment
of the vouchers sold. If VAT is due on specific and non-transferable service vouchers (e.g. the candlelight menu for two people) when the voucher is purchased, it is only due on value vouchers (e.g. €100 credit for an overnight stay/breakfast) when the voucher is actually redeemed.
is actually redeemed.
Vouchers bring liquidity
And by the way, only
approx. 70% of all hotel vouchers. That means: for 30% of the voucher sales you will
never have to provide anything in return. They are, so to speak, interest-free loans without a repayment date.
Store solutions especially for the hotel industry
We have looked at various providers for you and recommend, for example, the solutions from Incert, Voucherbooking, Firstvoucher, E-Guma and Gurado. Not least because they "go the extra mile" and sell vouchers directly in various places on your website (Quickbooking, teasers on room and arrangement pages), but also via newsletters, social media and ad campaigns.
But vouchers have many more advantages for you
even more advantagesNew customers
become aware of you and generate additional sales during their stay. You receive new addresses for
future marketing campaigns. Your voucher store sells for you 24/7 and you can also easily use vouchers as a means of
complaint handling
and issue them.
What a good store should be able to do
In order for you to benefit from all the advantages, your voucher store should have a few essential features: The vouchers must
be available for immediate download
and be able to be paid for using standard online payment methods such as PayPal, credit card and instant bank transfer. The more the voucher is personalized with photos, greetings and names
personalized
the more attractive it is as a gift.
Thinking of everythingtion with hellohotel.io
However, the store should also be usable by your front desk for personal sales on site and enable the vouchers to be sent by post. Ideally, the vouchers can even be redeemed in your online booking system. And, of course, the voucher store should be visually adaptable to your website. And the best news at the end:
You have all this and more with your
hellohotel.io
website, because all the voucher shop solutions recommended above and more can be easily integrated here.
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