Inspire and retain hotel guests with newsletter marketing!

Let's hear from you!

How does an acquaintance differ from a friendship? The fact that real friends contact each other regularly and exchange information. This also applies to your hotel's relationship with guests. Used correctly, the good old newsletter is the most successful way to maintain this friendship. We'll show you how to use it to turn guests into regular customers and friends.

Nothing works without double opt-in

First of all: since the GDPR reform, newsletters are no longer a tool for generating new customers. Because before you can send a guest the newsletter, you need their a two-stage opt-in -Firstly, by ticking a consent box during the active newsletter registration and a second time by clicking on a link in the confirmation e-mail.

Generate orders wherever possible

To subscribe to the newsletter you should prominent place on the website. But also personally at check-outwith notices in the room, when sending review emails or booking confirmations. booking confirmations you have the chance to collect newsletter registrations. Many hotels also offer an incentive to subscribe to the newsletterfor example in the form of room discounts or drinks vouchers.

Select newsletter tool

Of course you can simply send your newsletter as a mailing with your mail program. However, you are giving away valuable opportunitiesto get to know your hotel guests better and to manage your marketing in a targeted manner.

You would therefore be better off using a customized newsletter tool that also offers numerous options for analysis, personalized approach and campaign control. offers.

We have compiled an overview of the most important tools, their features and prices for you. By the way: all common tools can be easily integrated into your hellohotel.io website.

From us to you: 

Your overview of the most important newsletter providers and their cost models

Campaign Monitor

English email marketing software. An absolute easy-to-use tool with Customer Journey Planner and numerous integrable tools.

Prices: Basic package (from €8/month) includes: 2500 emails/month, customer support (via email), email analytics, access to free Unsplash images, customer journey feature, etc.

Unlimited package 25€/ monthFeatures from the basic package + no shipping limit, integrated countdown function, spam testing.

Features: Intuitive user interface, exciting email marketing webinars, benchmarking examples, hundreds of customizable templates and a personalized approach.

https://www.campaignmonitor.com

Our tool of choice for many years - also perfect for the hotel industry. We provide our customers with agency access, which offers further advantages.



Sendinblue

All-in-one online tool for email marketing with chat functions, email automation, CRM, Facebook Ads etc.

Prices: free package with 300 e-mails/day.

Lite package (from 19€/month): no daily shipping limit, e-mail support, A/B test, logo removal.

Premium package (from 49€/ month): Lite package + Facebook Ads, landing pages, telephone support, multi-user management.

Features: Drag & drop function, landing page editor, customizable templates and approach, creation of contact groups etc.

Sendinblue is hosted in Germany.

https://de.sendinblue.com

Simple integration into hellohotel.io using HTML code for the opt-in form.

Mailing Work

An easy-to-use marketing tool from Germany.

Prices: one-time setup of the tool costs 350€

Business package (from €45/month) includes: 5000 emails/month, free support (also by phone) and numerous features. Perfect for medium-sized companies.

Featuresintuitive user interface, clear editor, graphical reports, A/B testing, registration forms, hosting in Germany.

https://mailingwork.de

Simple integration into hellohotel.io using HTML code for the opt-in form.

Evalanche

German platform for industry-specific templates and solutions for B2B companies.

Product portfolio consists of e-mail marketing, marketing automation & lead automation.

Prices: Starter package (from 149€/month) includes: a wide range of functions and helpful tips and tricks.

Medium packageStarter package" + automated processes and additional functions.

Features: Flexible cross-media mailings, drag & drop, no minimum contract term, marketing automation & lead management, integrable CMS, store & CRM systems

https://www.sc-networks.de/loesungen/email-marketing-software/

Simple integration into hellohotel.io using HTML code for the opt-in form.

Artegic Elaine

German software provider with marketing automation.

Prices: Starter package (from 950€/month) includes: first automation,

one option included e.g. for data exchange, server in Germany, all messages/e-mails incl.

Features: Automation of processes, integration into other systems, transactional messages, email marketing.
ISO 27001 / ISO 27018 / DSGVO Compliant. https://www.artegic.com/de/

Simple integration into hellohotel.io using HTML code for the opt-in form.

The right strategy counts

Once you have chosen and set up your tool, the first question is: What are the goals of the newsletter and what strategy are you pursuing to achieve them? Do you primarily want to sell? Build your image or create more awareness? You should not just think from newsletter to newsletter, but create a medium to long-term topic plan in which you determine the frequency and content. 

Large selection of free images: hellohotel recommends Pexels

Our favorite among the free image databases is Pexels. Not only are all images here free of charge and license-free. The more than 11,000 impressive hotel images form, in our opinion, the most beautiful and extensive collection on this topic. You will find motifs for all areas of your website - from hotel room photos, hotel reception, to pictures in the restaurant, wellness area or at the breakfast buffet.

With hellohotel Search for images and insert them directly into your website

If you have your website with hellohotel.io and want to access the photos from Pexels, we offer you a particularly easy way. You can directly in the layout area of hellohotel to access the Pexels search engine, search for and select your desired images without switching programs and integrate them into your page layout with a single click. Magic, isn't it? But of course you can also easily upload your own images or images from other photo archives to your hellohotel-page via upload.