Inspire and retain hotel guests with newsletter marketing!
Let's hear from you!
How does an acquaintance differ from a friendship? The fact that real friends contact each other regularly and exchange information. This also applies to your hotel's relationship with guests. Used correctly, the good old newsletter is the most successful way to maintain this friendship. We'll show you how to use it to turn guests into regular customers and friends.
Nothing works without double opt-in
First of all: since the GDPR reform, newsletters are no longer a tool for generating new customers. Because before you can send a guest the newsletter, you need their
a two-stage opt-in
-firstly by ticking a consent box during the active newsletter registration and secondly by clicking on a link in the confirmation email.
confirmation e-mail.
Generate orders wherever possible
To subscribe to the newsletter you should
prominent place
on the website. But also
in person at check-out,
with notices in the room, when sending out
evaluation emails
or
booking confirmations
you have the chance to collect newsletter registrations. Many hotels also offer an
incentive to subscribe to the newsletter:
For example, in the form of room discounts or drinks vouchers.
Select newsletter tool
Of course you can simply send your newsletter as a mailing with your mail program. However, you are giving away valuable opportunitiesto get to know your hotel guests better and to manage your marketing in a targeted manner. You would therefore be better off using a customized newsletter tool that also offers numerous options for analysis, personalized approach and campaign control. offers. We have compiled an overview of the most important tools, their features and prices for you. By the way: all common tools can be easily integrated into your hellohotel.io website.
The right strategy counts
Once you have selected and set up your tool, the first question is: What are the goals does the newsletter have and what strategy are you pursuing to achieve them? Do you primarily want to sell? Build an image or create more awareness? You should not just think from newsletter to newsletter, but rather create a medium to long-term create a medium to long-term topic planin which you determine the frequency and content.
Evaluate and learn with analysis tools
Ideally, you can tell whether you are successful by increasing booking numbers after each newsletter. However, it is better to use the newsletter itself to measure your success and address your guests even more specifically in future. For example, the following factors can be measured with the right tools:
- Open ratei.e. how many subscribers actually open the newsletter
- Click rate: How often was an offer within the newsletter opened
- Reader activitiesWhat do readers do after being directed to your website from the newsletter: read, browse, enquire or even book?
- Cancellation rate: How many Lesunsubscribe after receiving the newsletter?
- Bounce rate: What percentage of newsletters cannot be delivered? Why is that?
Optimization up to the individualized newsletter
By systematically measuring and analyzing these and other parameters, you lay the foundation for increasingly targeted and more targeted and differentiated newsletter marketing. For example, you will learn how a balanced ratio of sales, informative and entertaining content, such as stories about employees, guests or events, can lead to the best results in your case.
By testing and measuring different subject lines, button texts and calls-to-action buttons as well as the attractiveness of the content, you can learn over time to hit the nerve of your target group with the right mix of topics and the right approach. to hit the nerve of your target group.
The analysis also helps you to segment your
segment your target group even more precisely. For example, you can analyze for each recipient which subject areas (e.g. culinary delights, wellness, conferences, etc.) they click on particularly frequently and target them with offers on this topic in future, for example in special themed newsletters.
Your overview of the most important newsletter providers and their cost models
Mailing Work
An easy-to-use marketing tool from Germany - our clear favorite!
Prices: one-time setup of the tool costs 350€
Business package (from €45/month) includes: 5000 emails/month, free support (also by phone) and numerous features. Perfect for medium-sized companies.
Featuresintuitive user interface, clear editor, graphical reports, A/B testing, registration forms, hosting in Germany.
Campaign Monitor
English email marketing software. An absolute easy-to-use tool with Customer Journey Planner and numerous integrable tools.
Prices: Basic package (from €8/month) includes: 2500 emails/month, customer support (via email), email analytics, access to free Unsplash images, customer journey feature, etc.
Unlimited package €25/month: Features from the basic package + no shipping limit, integrated countdown function, spam testing.
Features: Intuitive user interface, exciting email marketing webinars, benchmarking examples, hundreds of customizable templates and a personalized approach.
Mailchimp
A real all-rounder company from the USA with a large product portfolio: Websites, domains, social media marketing (ads), CRM, newsletter tool, content studio etc.
prices: free of charge (up to 2000 contacts or 10 000 e-mails)
Free package includes: Newsletter Tool, Forms & Landingpages, Marketing CRM , Creative Assistant with banner ads.
Essentials package from € 9.99 ( up to 500 contacts): Email templates, multi-stage journeys, custom branding , A/B testing, anytime email and chat supportort.
Features: Project support and best practice tips from the "Chipmonkey monkey", large selection of features & newsletter templates, free case studies, content creator tools etc.
Hosting expected in the EU from 2022.
Sendinblue
All-in-one online tool for email marketing with chat functions, email automation, CRM, Facebook Ads etc.
Prices: free package with 300 e-mails/day.
Lite package (from 19€/month): no daily shipping limit, e-mail support, A/B test, logo removal.
Premium package (from 49€/ month): Lite package + Facebook Ads, landing pages, telephone support, multi-user management.
Features: Drag & drop function, landing page editor, customizable templates and approach, creation of contact groups etc.
Sendinblue is hosted in Germany.
Artegic Elaine
German software provider with marketing automation.
Prices: Starter package (from 950€/month) includes: first automation,
one option included e.g. for data exchange, server in Germany, all messages/e-mails incl.
Features: Automation of processes, integration into other systems, transactional messages, email marketing.
ISO 27001 / ISO 27018 / DSGVO Compliant.
https://www.artegic.com/de/
Evalanche
German platform for industry-specific templates and solutions for B2B companies.
Product portfolio consists of e-mail marketing, marketing automation & lead automation.
Prices: Starter package (from 149€/month) includes: a wide range of functions and helpful tips and tricks.
Medium package: "Starter package" + automated processes and additional functions.
Features: Flexible cross-media mailings, drag & drop, no minimum contract term, marketing automation & lead management, integrable CMS, store & CRM systems
https://www.sc-networks.de/loesungen/email-marketing-software/
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